What I do (in a nutshell)
My day-to-day is focused on driving traffic to websites from search engines like Google, using both paid and organic traffic.
SEO
I optimise websites for search engines. This essentially means ranking website pages at the top of search results for relevant terms – like services & products.
Paid Ads
Running paid ad campaigns in tandem with SEO strategies is often a great idea. This approach helps dominate search results for both organic and paid listings.
Content
When you can generate AI content at the click of a button, writing that stands out becomes even more valuable. I also spend a good amount of time refining existing content.
Rebuilds
An area that I specialise in is rebuilding old, neglected websites. This involves everything from content audits through to completely redesigning the website.
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