What I do (in a nutshell)
My day-to-day is focused on driving traffic to websites from search engines like Google, using both paid and organic traffic.
SEO
I optimise websites for search engines. This essentially means ranking website pages at the top of search results for relevant terms – like services & products.
Paid Ads
Running paid ad campaigns in tandem with SEO strategies is often a great idea. This approach helps dominate search results for both organic and paid listings.
Editing
When you can generate AI content at the click of a button, editing becomes an even more crucial skill. I spend an increasing amount of time refining existing content.
Rebuilds
Another area that I have a lot of experience in is rebuilding old, neglected websites. This involves everything from content audits to redesigning the website.